Challenge:
To bring in new students and keep classes full as students move up, this gymnastics facility offers a free trial class for parents considering gymnastics for their children. Conversion rates from free trial to class enrollment were 57% — leaving potential sales and profit on the table.
Our Goal:
To improve sales conversion rates of free trial classes to increase student enrollment and recurring revenue.
Actions Taken:
- Analyzed sales conversion rates by coach and class to uncover gaps and opportunities.
- Communicated results and re-trained all coaches on the process for free trial students. Reinforced the importance of free trials to continuously bring in new students and keep classes full.
- Implemented office follow-up process for those who did not enroll immediately following the trial class.
- Reviewed results monthly with the entire team.
Our Results
Within 6 months, the sales conversion rate increased from 57% to 69%. The 12% improvement generated an additional 49 new students, representing annual sales of $25,000. The cost to the owner was negligible – it was simply a matter of retraining the team, follow-up by office staff and tracking and reporting results.
Ready to Create Your Own Success Story?
Are you ready to move your business in a better direction and wonder if working with a business coach can make a difference? Then let’s explore the possibilities with a complimentary consultation. It’s a chance to get to know each other, discuss your goals and the obstacles that hold you back. Together we can determine if there is a good fit between your needs and my services.
To learn more or schedule an appointment, call me at (856) 533-2344 or drop me an email Joan@HybridBizAdvisors.com