Case Study – Gymnastics Facility

Gymnastics Training Case StudyChallenge:

To bring in new students and keep classes full as students move up, this gymnastics facility offers a free trial class for parents considering gymnastics for their children. Conversion rates from free trial to class enrollment were 57% — leaving potential sales and profit on the table.

Our Goal:

To improve sales conversion rates of free trial classes to increase student enrollment and recurring revenue.

Actions Taken:

  • Analyzed sales conversion rates by coach and class to uncover gaps and opportunities.
  • Communicated results and re-trained all coaches on the process for free trial students. Reinforced the importance of free trials to continuously bring in new students and keep classes full.
  • Implemented office follow-up process for those who did not enroll immediately following the trial class.
  • Reviewed results monthly with the entire team.

Our Results

Within 6 months, the sales conversion rate increased from 57% to 69%. The 12% improvement generated an additional 49 new students, representing annual sales of $25,000. The cost to the owner was negligible – it was simply a matter of retraining the team, follow-up by office staff and tracking and reporting results.

Ready to Create Your Own Success Story? 

Connect by Phone | Book AppointmentEver wonder if working with a business coach can take your business to a whole new level? Then let’s explore the possibilities with a free 30-minute consultation. This introductory call allows us to get to know each other and discuss your goals and the obstacles that hold you back. Together we can determine if there is a good fit between your needs and my services.

To learn more, call me at (856) 533-2344 or book phone appointment online