Business Articles by Joan Nowak

Entrepreneurial Tips and Insights

Business Articles by Joan NowakMy article library contain business articles I wrote for my monthly eNewsletter and other third-party publications. They cover a variety of topics including planning, products/services, promotion, marketing, sales, team building, systems and procedures, personal development, financials, and profit-building.

These articles are designed with you, the small business owner, in mind. So I try to offer practical ideas and suggestions that you can apply in your business.  Because it’s not what you learn, but what you DO with what you learn that makes a difference.  For a new article each month,  use the blue box to subscribe to my eNewsletter.   Here’s to your success! 

Customer Loyalty: 7 Secrets to Create Raving Fans

Customer Loyalty: 7 Secrets to Create Raving Fans

Raving fans are your best sales force. They sing your praises every chance they get. So what are you doing to create that type of customer loyalty? Here are 7 ways to get on the right path.

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What Is Your Marketing Purpose?

What is your marketing purpose

Marketing has many purposes. From creating awareness and building relationships to generating new sales or repeat business. Depending on your marketing purpose, some tools work better than others. And when you combine various tools, through integration, you have a better recipe for success. To get more sales and profit from your marketing efforts, build a plan with purpose and integration in mind.

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Customer Investments – How To Do It Right

Customer Investments - How To Do It Right

Your customers are your source of revenue, so it makes sense to invest money into them. Before you put a plan in place to attract, convert and retain customers, here are a few things you should consider to make your customer investments payoff.

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Leverage | Get More With Less

Leverage | Get More With Less Effort

In business, leverage means using resources like time, effort money, knowledge and people, to maximum advantage. With leverage, you do more with less effort – building profit along the way.

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6 Ways to Put More Profit on the Bottom Line

Profit Business Improvement

In your quest to get more sales and customers, have you lost focus on profitability? Here are 6 ways to build more profit into your business.

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Is It Time To Improve Your Business?

Is it time to improve your business

A successful business requires innovation, commitment, and the right focus. Is it time to improve your business? Here are five ways to help you get started.

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How To Create Business Systems

How to Create Business Systems

If you want to deliver what you promise customers and build profit too, think business systems. Here’s my simple, 8-step method to create systems now

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3 Habits to Help You Take Control of Your Time

Habits To Take Control of Time

Too much to do and not enough time.  It’s a common complaint among business owners, but it’s something within your control.  You can actually improve your time management skills with a little discipline and a desire to change.  

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Choosing the Best Marketing Strategies

Best Marketing Strategies

With so many options, choosing the best marketing strategies to grow your business can be challenging. Here are 7 questions you should ask to get started.

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5 Ways to Avoid Peaks and Valleys For Better Sales Results

Like many things in business, focusing on what you want and taking consistent action often makes a difference in the results you achieve. This is especially true when it comes to sales. Here’s five ways to avoid sales peaks and valleys – and earn more with less effort.

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