Entrepreneurial Tips and Insights
My article library contain business articles I wrote for my monthly eNewsletter and other third-party publications. They cover a variety of topics including planning, products/services, promotion, marketing, sales, team building, systems and procedures, personal development, financials, and profit-building.
How New Hire Orientation Creates Productive Employees
May 30, 2018 11:30 pm by Joan Nowak
What you do after hiring – your new hire orientation — will determine whether the employee is productive, happy and hangs around for the long-term. Here is how to make yours effective.
more »9 Small Business Mistakes that Hinder Growth and Profit
May 14, 2018 1:44 am by Joan Nowak
Experience is a great teacher but learning from others saves you time, money and a lot of frustration. Here’s 9 business mistakes you want to avoid or fix.
more »Want to Be a Profit Builder?
April 3, 2018 8:02 am by Joan Nowak
For business growth, do you focus on revenue, sales or new customers? What about profit growth? Is it a priority or an afterthought? Are you ready to be a profit builder? Here are five ways to improve the bottom line in your small business.
more »13 Ways to Make Your Service Business a Profit Sensation
March 21, 2018 9:09 am by Joan Nowak
A service business is a people business. Many are local. Here are 13 ways to make your small business stand out, attract new customers and earn referrals.
more »Customer Loyalty: 7 Secrets to Create Raving Fans
March 21, 2018 8:40 am by Joan Nowak
Raving fans are your best sales force. They sing your praises every chance they get. So what are you doing to create that type of customer loyalty? Here are 7 ways to get on the right path.
more »What Is Your Marketing Purpose?
January 30, 2018 8:30 am by Joan Nowak
Marketing has many purposes. From creating awareness and building relationships to generating new sales or repeat business. Depending on your marketing purpose, some tools work better than others. And when you combine various tools, through integration, you have a better recipe for success. To get more sales and profit from your marketing efforts, build a plan with purpose and integration in mind.
more »Customer Investments – How To Do It Right
October 23, 2017 11:33 am by Joan Nowak
Your customers are your source of revenue, so it makes sense to invest money into them. Before you put a plan in place to attract, convert and retain customers, here are a few things you should consider to make your customer investments payoff.
more »Leverage | Get More With Less
August 23, 2017 2:40 pm by Joan Nowak
In business, leverage means using resources like time, effort money, knowledge and people, to maximum advantage. With leverage, you do more with less effort – building profit along the way.
more »6 Ways to Put More Profit on the Bottom Line
August 20, 2017 1:05 pm by Joan Nowak
In your quest to get more sales and customers, have you lost focus on profitability? Here are 6 ways to build more profit into your business.
more »Is It Time To Improve Your Business?
May 30, 2017 12:21 pm by Joan Nowak
A successful business requires innovation, commitment, and the right focus. Is it time to improve your business? Here are five ways to help you get started.
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