It’s Time to Get Back Out There

Time To Get Back Out ThereWhile September may not be the official half-way point, for many businesses it feels that way.  The kids are back at school and the slow-down many experience during the summer months is behind you.  Ready to refocus and finish the year strong?

Then it’s time to get back out there!  To re-connect with customers and prospects in your pipeline. And maybe start some new relationships.

5 Ways to Reconnect With Customers
  • Network.  Most chambers, business associations and other groups see a slow down during the summer – but start up strong in September.  It’s a great way to connect and develop new relationships with business owners, prospects, and potential alliances.  Check out some local groups and events – and get out there.
  • Reach out to customers. For most businesses, 80% of revenue (and even more of the profit) comes from the top 25% of your customers.  When was the last time you spoke to them?  Check in with them, set up a meeting (not a sales pitch), grab lunch, or go play a round of golf.
  • Pick up the Phone.  How many unconverted leads are in your database?  Prospects you spoke to earlier in the year – but haven’t yet become customers. Maybe the timing was not quite right. Why not pick up the phone and give them a call.  They may just be ready to say yes!
  • Research.  Looking for reasons to connect?  Need some feedback or new ideas to help with your year-end planning? Now is a great time to put a survey out there – to customers, vendors, alliances and/or employees.  Remember, innovative ideas come from a variety of sources – but only if you ask.
  • Promote.  Why not run a special at your store, online or through your ‘social’ network?  Looking for ideas?  Check out Holiday Insights for wacky holidays.  Did you know that September is Self-Improvement, Baby-Safety and National Courtesy Month (to name just a few) – plus 30 bizarre holidays that may inspire you.

You have four months left.  Make them count, make them productive, make them profitable!

More Ways to Grow Your Business

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