Case Study – General Contractor

General Contractor Case StudyChallenge:

This general contractor focuses on major remodeling and renovation projects. Construction projects drop off between November and February due to weather and holidays. This impacts cash flow and requires employee layoffs.

Our Goal:

To generate high quality leads for basement remodeling during the winter months. These projects can be completed in short periods of time and are not impacted by the weather.

Actions Taken:

  • Defined our new ‘basement remodeling’ service and developed positioning and pricing strategy to begin marketing.
  • Created template for easy quoting to save time and money.
  • Developed checklists for technicians to efficiently and consistently deliver the service to our customers.
  • Created flyer with compelling reasons, strong offer and call to action to market the new service
  • Developed a list of target communities, near their former customer homes, for distribution into the neighborhoods.
  • Distributed 500 flyers in 4 communities.

Results Achieved:

The campaign generated 4 leads and 3 sales for revenue of $43,000. The investment was only $180 to produce the flyer we used to market the service and a few bucks for his kids to distribute them.

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