In simple terms, businesses perform two major functions — marketing and distribution. Both are important to profitability. Distribution is the process of getting your products and services to your customers. Marketing is the process of getting the customers to come to you.
So how much time, effort and investment are you making in both of these critical areas? Are they given equal priority? For most small businesses, the answer is no..
Many small businesses spend the majority of time serving or delivering the products or services to customers. In other words, focused on the distribution side. They invest in marketing and sales when time allows or when they see a drastic drop in sales. Big mistake.
Building a pipeline of new sales opportunities while increasing sales to existing customers takes time. It is not a stop-start activity. Plan and make marketing and sales activities something you do daily, weekly and monthly – and do it consistently. It will pay off on the bottom line.
Struggling to find time to build marketing activities into your busy days? Then check out an earlier post, #1 Rule for Getting More Customers, for some ideas that take less than 15 minutes!
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