We’ve all been there: staring at a long list of best marketing strategies or trends—TikTok, SEO, direct mail, networking—and feeling like there just aren’t enough hours in the day. The secret isn’t doing everything; it’s doing the right things consistently.
Before you dive into a new plan, take a deep breath and look at where you’ve been. Begin by looking at what worked in the past: the volume and quality of leads you generated, and your return on investment. If something is working, keep doing it! If it feels like you’re shouting into the void, it’s okay to let it go and try something new.
7 Thoughtful Questions to Guide Your Strategy
- What do you love to provide? You don’t have to promote every single thing you do. Focus on the services or products that are most profitable or in the highest demand. When you promote what you’re passionate about, your customers feel that energy.
- Where do your “people” hang out? Don’t worry about being “trendy” if that’s not where your customers are. Do they love a personal phone call? A thoughtful email? Or a quick scroll on Instagram? Meet them where they are most comfortable.
- Are you staying in touch? Think of marketing as building a friendship; it rarely happens after one “hello”. In a noisy market, ten or more interactions are common to build real trust. Consistency is just your way of saying, “I’m still here, and I still care.”
- Have you checked in on your “regulars”? It is so much easier (and more fun!) to talk to people who already know and love you. Don’t forget to dedicate some of your budget and energy to your existing customers—they are your biggest fans.
- How much can you realistically invest? Every strategy costs either time or money. Networking might be low-cost but time-intensive, while ads require a higher financial investment but less time. Find the balance that keeps you from burning out while ensuring consistency all year long.
- What are your superpowers? Marketing only works if you actually implement it, and we tend to avoid what we dislike. If you hate writing, don’t force yourself to blog—try video or networking instead. We always do a better job at the things we actually enjoy.
- How can we make this easy? Marketing shouldn’t be a chaotic scramble. Once you find a rhythm, document it so the process is repeatable and efficient. When your marketing takes less effort but still delivers a great return, you might even start to enjoy it!
Related: Do Your Products & Services Need a Facelift?
Let’s Grow Your Business Together
You don’t have to figure this all out alone. If you’re looking for a partner to help you cut through the noise and leverage your marketing, let’s talk. Schedule a Discovery Call today